Released on = May 17, 2007, 7:34 am

Press Release Author = AdvantaPure

Industry = Pharmaceuticals

Press Release Summary = AdvantaPure has received U.S. patent number 7,195,149 for
its Hose Track Process Equipment Identification and Lifecycle Analysis System used
in the pharmaceutical, food and beverage, biomedical, chemical, and other
high-purity industries. Using RFID technology, Hose Track monitors parts usage and
replacement to minimize contamination risks and underutilized equipment. The patent
protects the uniqueness of the system.

Press Release Body = Southampton, PA - AdvantaPure is pleased to announce that its
Hose Track Process Equipment Identification and Lifecycle Analysis System has
received U.S. Patent Number 7,195,149. Developed for hose assemblies used in
pharmaceutical, food and beverage, biomedical, chemical, and other high-purity
applications, Hose Track also works with other process equipment, including pumps,
bio-bags, filters, diaphragm valves, UV lamps, tanks, and vessels.

Hose Track uses RFID technology and software to identify parts and monitor on-going,
wear-related events, such as cleaning cycles, the number of batches processed, and
other user-defined occurrences. It involves read/write RFID tags and readers to
provide a solution for the critical job of process component maintenance and
replacement.

"Obtaining this patent was important," notes Ken Baker, CEO. "Hose Track is unique
in that it involves read/write RFID tags that are permanently attached to hoses and
equipment. We wanted to protect the Hose Track system and having the patent does
that."

Since its invention a few years ago, Hose Track has expanded to include a new
gamma-radiation-resistant tag called GammaTag(TM). Capable of withstanding gamma
radiation sterilization, GammaTag is ideal for process components requiring this
high level of purity. It also simplifies sterilization for single-use systems, which
are becoming more and more popular due to their cost savings and reduced
contamination risks. A single-use process system may be gamma radiation sterilized
as a finished unit, complete with GammaTag.

Other U.S. and foreign patents involving Hose Track are pending.

For more information on Hose Track, contact the team at AdvantaPure, 145 James Way,
Southampton, PA 18966; phone 888-755-4370 or 215-526-2151; fax 888-258-4293 or
215-526-2167; e-mail: sales@advantapure.com; product-specific web page:
www.advantapure.com/hosetrack_01.htm

About AdvantaPure and NewAge(R) Industries
AdvantaPure, a division of NewAge Industries, specializes in ultra-clean products
for the pharmaceutical, biomedical, food, beverage, chemical, and cosmetic
industries. All products are manufactured, stored, and shipped using the cleanest
methods possible to ensure unsurpassed product purity.

In business since 1954, NewAge Industries manufactures and fabricates thermoplastic
and thermoset tubing and hose. The company offers one of the broadest product lines
of tubing, hose, and fittings in the U.S., and its custom extrusion and fabrication
services are unrivaled. NewAge Industries maintains a large inventory and prides
itself on same-day shipment of 98% of orders for its core product lines. In 2006,
NewAge initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both its
employees and customers.

# # #

GammaTag(TM), Hose Track(TM), NewAge(R), and AdvantaPure(R) are trademarks of
NewAge(R) Industries, Inc.

Web Site = http://www.advantapure.com/hosetrack_01.htm

Contact Details = AdvantaPure
145 James Way, Southampton, PA 18966
215-526-2151
info@advantapure.com